Aditi Gupta STORY
Aditi Gupta

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Marketing Moments
Two mega mergers: Will 2024 start a new chapter in...

The mergers of Reliance & Walt Disney India and Zee & Sony are likely to be completed within the first....

By Aditi Gupta

Marketing Moments
Are two months enough to finalise the mega Reliance-Disney India...

Achieving a merger of this scale in 2 months is challenging, considering the complexities involved in obtaining approvals, conducting due....

By Aditi Gupta

Marketing Moments
Zee-Sony: ‘High likelihood of the merger going through’

Analysts believe that regulatory approvals will take three to four months once the extension is granted. The merged entity is....

By Aditi Gupta

Marketing Moments
InMobi sees revenue jump of 41% in FY23

InMobi's profit too sees a huge jump of Rs 89 crore

By Aditi Gupta

Marketing Moments
Zee, Sony parting ways is more power for RIL: Experts

Industry insiders believe that the likely Reliance-Disney merger could have a monopolistic approach if the Zee-Sony merger does not go....

By Aditi Gupta

Marketing Moments
ZEEL asks Sony to push merger date

The merger agreement between Zee and Sony was to be closed by Dec 22, 2023

By Aditi Gupta

Marketing Moments
FY23 Poor Show: Broadcasters see drop in ad rev

Decline in television consumption and inflationary pressures on FMCG led to a drop in TV advertising revenue, share experts

By Aditi Gupta

Marketing Moments
ZEEL revenue up 20% in Q2 FY24

Digital platform Zee5 saw a revenue jump of 59%

By Aditi Gupta

Marketing Moments
We’d like to stay in Indian market, considering options: Walt...

We are also looking to see whether we can strengthen our hand there, said the Disney CEO during the earnings....

By Aditi Gupta

Marketing Moments
Are broadcasters losing paid TV subscribers due to NTO 3.0?

Industry has a mixed response. While some say NTO 3.0 has been positive, others claim it has shrunk the number....

By Aditi Gupta

Marketing Moments
SAT relief for Goenka puts Zee-Sony merger back on track:...

Industry insiders predict the record date for listing of the $10-billion media and entertainment powerhouse could be set by November-end

By Aditi Gupta

Marketing Moments
Media mix for Zoya’s latest jewellery collection is mostly digital...

Chawla, CEO of Titan’s jewellery division, spoke about the brand's latest collection, media mix, festive expectations and more

By Aditi Gupta

Marketing Moments
India-Pak World Cup clash: Industry abuzz with ad inventory chatter

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....

By Aditi Gupta

Marketing Moments
India vs Pak World Cup match: Will it break past...

With the opening match of India clocking 2.5 crore concurrent viewers on Disney+ Hotstar, fingers are crossed for October 14....

By Aditi Gupta

Marketing Moments
World Cup fever & festive fervour raise FMCG demand: AdEx...

For the marketing mix, brands will craft a balanced media approach, leveraging TV advertisements, on-ground events and the digital medium

By Aditi Gupta