Aditi Gupta STORY
Aditi Gupta

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BrandTalk
YES Bank owns 43% market share of UPI: Nipun Kaushal

Kaushal, the CMO of YES Bank, talks about the brand's refreshed logo, future plans, market strategies, philosophy and media mix

By Aditi Gupta

BrandTalk
TV top choice for kids despite popularity of digital platforms?

Experts from television industry say children nowadays look for stories and conversations that are both relatable and engaging

By Aditi Gupta

BrandTalk
Paper price reduction to boost profits of Print companies

Industry experts believe it is the reduced global demand for the paper that has led to the reduction in price

By Aditi Gupta

BrandTalk
Customer-first is the core behind new content slate: Manish Kalra

ZEE5’s Chief Business Officer shares the network’s pan-India approach, media and content consumption trends and more

By Aditi Gupta

BrandTalk
Shades of inclusivity: Inside Estée Lauder India's 'awareness-first' digital campaign

Dikshita Shukla, India Brand Head, Estée Lauder, talks about the importance of influencer marketing, collaboration with Manushi Chhillar, inclusivity and....

By Aditi Gupta

BrandTalk
'Digital media will play a large part in Bisleri's new...

Tushar Malhotra, Head of Marketing, Bisleri International Pvt Ltd., tells e4m about the brand's latest summer campaign and association with....

By Aditi Gupta