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Marketing Moments
What makes an OOH campaign impactful?

At e4m OOH Conference, industry experts discuss how the field has evolved

By Team PITCH

Marketing Moments
Leo Burnett India elevates Vikram Pandey and Sachin Kamble as...

Vikram Pandey and Sachin Kamble were earlier National Creative Directors

By Team PITCH

Marketing Moments
Star India’s operating loss from sports business increases 50% in...

Star India’s advertising revenue more than doubled from $106 million in H1 last year to $221 million in H1 this....

By Team PITCH

Marketing Moments
65% of spends in OOH comes from top 5 categories:...

Speaking at e4m OOH Conference 2024, Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions, talked about unlocking the untapped potential of....

By Team PITCH

Marketing Moments
e4m NEONS OOH Awards 2024: Madison OOH, GroupM OOH Solutions,...

Taj Mahal’s Megh Santoor campaign bags 'OOH Campaign of the Year' award

By Team PITCH

Marketing Moments
OOH share in AdEx can grow to 10%; I am...

Sam Balsara, the Chairman of Madison World, delivered a closing keynote at e4m OOH Conference on Wednesday

By Team PITCH

Marketing Moments
Namit Sharma joins Arré as CEO of studio biz

Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment,....

By Team PITCH

Marketing Moments
Relaxo's Marketing Makeover: Rs 100 cr account consolidated with Publicis...

The account was previously handled jointly by Publicis, Alliance and Mudra

By Ruhail Amin

Marketing Moments
ASICS India Achieved a robust 40% growth in the past...

Sharma, Head of Marketing, ASICS India talks about the brand's strategies for the India market, fostering a thriving running community,....

By Ritika Raj

Marketing Moments
Amazon confirms Aparna Purohit's departure

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with....

By Team PITCH

Marketing Moments
Gupshup appoints Salim Ali as CMO

In his previous role, Salim Ali was the Chief Marketing Officer at WordPress VIP

By Team PITCH

Marketing Moments
Celebs, influencers will be liable for misleading ads: SC

The apex court also directed the Ministry of Consumer Affairs, Food and Public Distribution and FSSAI to file a fresh....

By Team PITCH

Marketing Moments
Shruti Haasan is brand ambassador of Kalamandir Jewellers

'I am delighted to embark on this exciting journey with Kalamandir Jewellers,' said Shruti Haasan about the association

By Team PITCH

Marketing Moments
Chimp&z Inc acquires Yellophant Digital

As part of the acquisition, Yellophant Digital has rebranded to 'Yellophant', becoming an integral part of Chimp&z Inc's portfolio

By Team PITCH

Marketing Moments
Rachna Oberoi bids farewell to NDTV after 16 years

She was overseeing Special Projects and Brand Solutions at NDTV

By Ruhail Amin