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Martech
ChatGPT 4o: OpenAI announces talking bot, faster responses and other...

OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted....

By Team PITCH

Martech
Cannes Lions 2024: Tgthr’s entry is Harpic Loocator campaign

The campaign promoted the Loocator app, an initiative by Harpic that helps women locate public toilets

By Team PITCH

Martech
Surya Kumar Yadav is the new face of Ayurvedic wellness...

The brand will leverage SKY’s success in the international cricket arena

By Team PITCH

Martech
Public Affairs Forum of India appoints Deepshikha Dharmaraj as President

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President

By Team PITCH

Martech
Dipesh Doshi joins B4U as Head-Branded Content & Partnerships

Dipesh Doshi’s last stint was with Times Internet Ltd as National Manager – Spotlight (Languages)

By Team PITCH

Martech
About 20% of our media budget is allocated to digital...

Amit Syngle, MD & CEO, Asian Paints, discusses the brand's new offering and how the brand is maintaining its position....

By Anjana Naskar

Martech
Cannes Lions names Unilever as Creative Marketer of the Year

Unilever was last honoured as Creative Marketer of the Year in 2010

By Team PITCH

Martech
ChatGPT 4o: OpenAI announces talking bot, faster responses and other...

OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted....

By Team PITCH

Martech
Why is the industry divided on resuming IRS?

Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....

By Chehneet Kaur

Martech
FCB India names Mayuresh Dubhashi as new CCO

In his new role, Mayuresh will lead the creative efforts and work closely with FCB India's CEO Ashima Mehra

By Team PITCH

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Dentsu India & Ripplr join hands to bridge demand supply...

The alliance will cater to clients seeking a comprehensive range of distribution and customer-facing solutions

By Team PITCH

Martech
Dharma Cornerstone inks exclusive deal for Filmfare Awards talent management

The deal signals Dharma's ambitious foray into the event space.

By Ruhail Amin

Martech
Vadilal redefines celebrations in new summer campaign

The three-film campaign has been crafted by Moonshot Digital creative agency with scripts written by Tanmay Bhat and co.

By Team PITCH

Martech
From Chest Republic to Thigh Land: Durex beckons 'explorers' in...

The campaign film, directed by Anna Joseph, transforms the human body into a canvas of landscapes

By Team PITCH

Martech
Drools Pet Food appoints Rakul Preet Singh as ambassador

The brand aims to leverage the association with Rakul Preet Singh for reaching out to pet moms on the occasion....

By Team PITCH