Top 50 of India’s advertisers spend 60% of their dollars on TV: Sam Balsara

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While so much noise is being made about digital, television continues to be the darling of big advertisers, said Sam Balsara, Chairman, Madison World. Balsara was speaking at exchange4media's Prime Time Award 2023.

While addressing the audience, Balsara said the top 50 advertisers of the country spend 60% of their dollars on television.

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"We are, I believe, where it matters. Not that we are any less in digital. Thank you very much for those digital awards also. It's nice to be on stage for a few minutes, but it takes years of hard work of a lot of team members and a lot of our clients, so cheers to all of them for all the hard work that they put in."

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The e4m Prime Time Awards (PTA) honour the remarkable achievements of creative minds, advertising agencies, renowned brands, and media agencies in the television advertising ecosystem. The 10th edition was held in the presence of industry luminaries and experts from the advertising and media world at a glittering ceremony in Mumbai on Tuesday.

The two main awards went to Madison Media and Marico. While Madison Media bagged the ‘Media Agency of The Year’ award, Marico was honoured with the ‘Advertiser of The Year’ title. Coming to the medal tally, Madison Media won a total of 16 metals including 4 golds, 9 silver and 3 bronze metals across categories while Marico bagged 6 metals including 3 golds, 1 silver and 2 bronze metals for their impressive campaigns and exemplary work.

The prestigious awards recognise and celebrate exceptional work across 5 prime categories – Creativity, Media Services, Broadcasters, Talent and Excellence Awards. The categories are further divided into various sub-categories. The top brands and agencies that won big at the awards night include Paisabazaar, Asian Paints, Shemaroo, Zee Network, Warner Bros. Discovery, Starcom.

The other gold winners include Versuni India Home Solutions, Shemaroo Entertainment Ltd, Wipro Consumer Care, Eleve Media, Paisabazaar, Wavemaker, Zee Entertainment Enterprises Ltd (Zee Sarthak), HDFC Life, Havas Media India, MakeMyTrip, Colgate Palmolive India Ltd., Hyundai Motor India Limited and Vicco Labs.

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Tags : E4M Prime Time Awards 2024 Madison World Sam Balsara