Pepsi takes over Gateway of India as it rolls out new visual identity
The new Pepsi globe logo was unleashed at Gateway of India. Pepsi took over the monument with a digital artwork that showcased the reveal of new Pepsi visual identity in a fashionably cool inflatable installation. Pepsi has taken over iconic global locations for unveiling its first major global redesign in fourteen years.
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The takeover of an iconic monument in India marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships.
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Sharing her excitement, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “We are thrilled to reveal Pepsi's refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi's updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”
The new logo thoughtfully borrows equity from Pepsi’s past. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme, whilst the signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola – moving in time to the beat of music, the roar of the crowd, the heartbeat of culture.
Tags : Pepsi Gateway Of India