Atomberg becomes official partner to BCCI for the national teams' home matches
Home appliances brand Atomberg has become the official partner to the BCCI for all the national teams’ cricket in India till June 2026. The news has been shared by Chief Business Officer Arindam Paul on X. “Broadcast cricket has been a key media pillar of building brand Atomberg for the last 2 years and we have seen the power of cricket in catapulting both brand and business metrics,” Paul posted. “And we are thrilled to announce that we are taking our association with cricket deeper by coming on board as an official partner for all India home cricket till June 2026 Only apt that the association started with the women’s team’s dominant performance against the mighty Aussies in a year when we have the women’s T20 world cup,” he added.