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Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects....
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV....
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while....
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience,....
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue....
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
