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Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused....
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target....
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience,....
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by....
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue....
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
One of YouTube's compelling strengths lies in its enduring partnerships and its wide accessibility to consumers, say industry experts
Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of....
Wakefit.co’s Piya Milan Band sends a tribute to all the singles out there this Valentine’s Day Valentine's Day is....
