Move strengthens Arvind’s control over youth-focused portfolio as it buys out e-commerce partner’s equity in the fashion venture
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Veteran journalist’s new prime-time show focuses on stories of youth, citizens and digitally driven conversations
Great Jeans for Everyone’ leans into comfort-first fashion and everyday style as the brand sharpens its youth connect.
The campaign is targeted to the younger generation and will be active across all major digital and social platforms
The idea of launching Youthiapa 2.0 is simply to be able to express individuality, identity, boldness, expressiveness, & self-awareness Everyone is hoping that 2021 will...
Chrome Data Analytics and Media the primary research company conducted an in-depth survey on the youth channel consumption pattern in India. Youth channels are constantly...
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Peter Honegg, MD & CEO, Mercedes Benz India[/caption] Mercedes Benz entered the Indian market in 1994 and reached the top 100 most trusted brands of...
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NYSE listed AMD (Ad
Experts predict that India will witness 2.4 crore more cars on t
A handy guide
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...