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AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre....
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Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth
Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing
Industry leaders say that a hyperlocal approach and digitization of channels will help the industry soar to greater heights this....
OOH leaders talk about factors like mobile integration, contextual advertising and DOOH that will lead the way for out-of-home in....
exchange4media reviews the new normal adaptations and trends that kept the industry buzzing in 2020 Ostensibly, unpredictable and unprecedented defined....
From purpose-driven marketing to solution-based approach rather than plain media buys, here are some trends industry watchers foresee for the....
Guest Column: Aditi Mishra, Chief Strategy Officer, Lodestar UM, shares insights on....
Guest Column: Priyanka Agrawal, Co-founder, COO and Chief Strategy Officer, Fractal Ink....
Manisha Kapoor, Secretary General of ASCI, revealed that the body received 93 complaints from the category this year, out of....
