Tags STORY
Opinion
Navigating 2024: Embracing Personalisation, Ethics, and Innovation in Marketing

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing....

By Somesh Surana

Opinion
Marketing Trends to Watch for in 2024

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation,....

By Mark Titus

Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Opinion
Marketing Narratives will have to be Insight Driven

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

By Prashant Dhar

Opinion
D2C Brand Marketing: betting on Omnibrands, Omnichannel Commerce, and High-quality...

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

By Lakshmi Rebecca

Opinion
Navigating The Future: Top Marketing Trends To Watch Out For...

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

By Deepa Krishnan

Opinion
Trends in the FMCG Industry for 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

By Manish Aggarwal

Opinion
How brands Can Get Creative Using New-age Technology in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

By Kunal Luhar

Opinion
Next-Gen Marketing: The Trends That Will Shape 2024 and Beyond

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with....

By Prasenjit Basu

Opinion
How Upcoming Marketing Trends Can Be Capitilised in 2024

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

By Himanshu Arora