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CURRENT ISSUE
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There was a noticeable resurgence in ad volumes in the genre during 3rd and 4th quarters. The count of advertisers....
According to the latest TAM AdEx report, commercial advertising held a 55% share in ad volumes whereas promos had a....
As per TAM AdEx-TV Year Rounder Report 2020, during the festive period, ad volumes on television witnessed double digit growth....
Virat Kohli emerged as the top sports celeb endorsing brands while Ram Kapoor and Shakshi Tanwar led the charts for....
Latest data points to ad volumes for ‘Honey’ category dropping by 37%....
As per the data, among regional language channels, Tamil, Bengali, and Telugu....
Industry leaders say big events like Bihar and US elections, pent-up demand, improved consumer sentiment and festive spirit during the....
During IPL 13, the ad volume for the sports genre also increased by more than three times compared to the....
During this period, news genre added 31% share of ad volumes followed by the GEC genre in the second place....
As per the data for the first 52 matches, a total of 175+ brands advertised on both regional and Hindi+English....
