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Industry experts suggest that brands need to take greater measures and closely collaborate with platforms to ensure a safer advertising....
Social commerce has become popular because of its nature, where the existing consumer behaviour of spending time on social media....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Experts say using influencers provides brands a huge opportunity to expand their reach beyond the usual channels such as Google....
Live commerce is gaining popularity as it amalgamates live streaming's potency with online shopping's convenience for a more dynamic buying....
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand Personal care brand....
Experts feel that if a brand is not sure, it should not respond, and tread through with due caution 2020....
The TVC is running mainly on news and sports channels When it comes to investing, history has shown that the....
The breaking news campaign is backed by fun social content As 2020 draws to an end, Nutralite strikes the perfect....
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates....
