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Hit or Miss: The Week in Ads

Hit or Miss: The Week in Ads

  • by Soumya Gawri
  • July 07, 2025

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs


Mysore Sandal company faces backlash for roping in Tamannaah Bhatia

Mysore Sandal company faces backlash for roping in Tamannaah Bhatia

  • by Team PITCH
  • May 26, 2025

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry


Soapy challenge: Show churn hits record levels as GECs look for next hit

Soapy challenge: Show churn hits record levels as GECs look for next...

  • by Tasmayee Laha Roy Aditi Gupta
  • October 23, 2024

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?


Lux turns 100, onboards Suhana Khan as brand ambassador

Lux turns 100, onboards Suhana Khan as brand ambassador

  • by Team PITCH
  • May 02, 2024

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said


Chandrika Ayurveda soap’s latest campaign promises radiant skin

Chandrika Ayurveda soap’s latest campaign promises radiant skin

  • by Team PITCH
  • November 19, 2020

Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...


Vi emerges as top brand in week 36: BARC

Vi emerges as top brand in week 36: BARC

  • by Team PITCH
  • September 18, 2020

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...


Trending

  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    • by Pitch Team
    • December 11, 2025
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    Network Advertising wins creative mandate for Bajaj Consumer Care brands

    • by Pitch Team
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    Mark Titus elevated to President – Decorative Business, Nippon Paint India

    • by Pitch Team
    • December 11, 2025
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Marketing Moments

  • HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    HRI announces Jasprit Bumrah as product ambassador for Streax Shampoo Hair Colour

    • by Pitch Team
    • December 11, 2025
  • Bisleri signs a three-year partnership with the Emirates Cricket Board

    Bisleri signs a three-year partnership with the Emirates Cricket Board

    • by Pitch Team
    • December 10, 2025
  • Ageas Federal Life Insurance unveils new brand identity

    Ageas Federal Life Insurance unveils new brand identity

    • by Pitch Team
    • December 09, 2025
  • Google Plans Ad Rollout on Gemini as AI Monetisation Nears

    Google Plans Ad Rollout on Gemini as AI Monetisation Nears

    • by Pitch Team
    • December 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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