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Hit or Miss: The Week in Ads

Hit or Miss: The Week in Ads

  • by Soumya Gawri
  • July 07, 2025

Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs


Mysore Sandal company faces backlash for roping in Tamannaah Bhatia

Mysore Sandal company faces backlash for roping in Tamannaah Bhatia

  • by Team PITCH
  • May 26, 2025

Dissenters argue that a brand with deep cultural ties to Karnataka should be represented by someone associated with the state’s language and film industry


Soapy challenge: Show churn hits record levels as GECs look for next hit

Soapy challenge: Show churn hits record levels as GECs look for next...

  • by Tasmayee Laha Roy Aditi Gupta
  • October 23, 2024

Daily soaps, once a prime-time staple, are now witnessing shift of viewers to digital platforms. Is it time to revive GEC soaps?


Lux turns 100, onboards Suhana Khan as brand ambassador

Lux turns 100, onboards Suhana Khan as brand ambassador

  • by Team PITCH
  • May 02, 2024

With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said


Chandrika Ayurveda soap’s latest campaign promises radiant skin

Chandrika Ayurveda soap’s latest campaign promises radiant skin

  • by Team PITCH
  • November 19, 2020

Chandrika in its new campaign promises a higher-order beauty benefit of naturally glazed clear skin. Leveraging the unique need of Kerala...


Vi emerges as top brand in week 36: BARC

Vi emerges as top brand in week 36: BARC

  • by Team PITCH
  • September 18, 2020

As per the weekly data, top ten advertisers’ weekly insertions grew by 10.68% whereas brands’ weekly insertions rose by 47.75% Vodafone Idea unveiled its combined...


Trending

  • Amul pays tribute to legendary adman Piyush Pandey

    Amul pays tribute to legendary adman Piyush Pandey

    • by Pitch Team
    • October 27, 2025
  • Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    • by Pitch Team
    • October 27, 2025
  • Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    • by Pitch Team
    • October 27, 2025
  • Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    • by Pitch Team
    • October 27, 2025
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Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    • by Pitch Team
    • October 15, 2025
  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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