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How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....
GroupM MCG business head Sanyal speaks to e4m about the business unit’s content strategy, the business growth, and the plans....
Guest Column: Piyali Chatterjee, Senior Vice President, Head-CX Practice at Hansa Research,....
The revenue growth is primarily attributed to an increased usage of cloud and other related services by existing and new....
The biggest incentive for marketers to be on these platforms is growing....
Netflix, Amazon Prime Video and Disney+ Hotstar together may dwarf the collective investment of Rs 2080 crore by local OTT....
On the launch of its #WearASmile campaign, Urban Company’s Director-Marketing Tarun Menon....
The TVC will be supported with a PAN-India print campaign as well Aakash Educational Services Ltd. (AESL) has launched its....
Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform....
Prasun Kumar, CMO, Magicbricks on how to engage homebuyers this festive season Real estate figures among the sectors severely affected....
