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From phones to TVs, Netflix is expanding its gaming footprint with party games and interactive experiences designed for the living room

Raja Chakraborty, Chief Marketing Officer, Continental Coffee, speaks of the launch of premium coffee brand, Percol, in India and how e-comm, North & West markets...

Kaushik Chakraborty, Head of Marketing & Corporate Communications at Tata Capital Limited, speaks about the campaign, their marketing strategy & more

Investor consortium includes VCs, ex-CXOs, ex-CMOs, and leading angel investors across categories

Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven personalization remains meaningful

The investment strengthens FirstPartyCapital’s efforts to support scalable ad tech

Publishers and advertisers are still exploring new monetisation models, such as subscription-based content and partnerships that leverage first-party data

While BJP ranked at the 23rd place, Congress comes at 40 in the PMAR list

Bhaswati Chakravorty has worked for firms like Capegemini India, HCL Corporation & Shiv Nadar Foundation, Max Life Insurance, TCS, and others

Brands like Maybelline New York, Absolut Mixers, Ballentine Soda, Chivas Luxe Perfumes, Oreo Pokémon Pikachu Edition Yellow Pack, Johnnie Walker Mixers ran ads during the...

To woo the discerning, coffee-drinking Gen Z from the South, brands have been adopting a more tailored approach with experiential and personalised products

With the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the digital news ecosystem presents challenges & opportunities, say...

A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead

Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people...

Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers

Maushumi Chakravarty is a senior IIS officer

'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)

Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls

FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the...

The campaign highlights the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies

Looking back at Ambareesh's vibrant life as a pioneer, biker and, in his own words, 'a furniture salesman'

Joy Personal Care, an Indian skincare brand from the aegis of RSH Global announced a new campaign for its popular winter-care product, Honey &...

Mirchi has always created innovative possibilities that bring alive our culture and festivals. With strict safety norms put in place, this year's Durga Puja was...

The coronavirus outbreak has resulted in unprecedented uncertainty and a worldwide disruption of customer service across industries. The general insurance industry in India...

Moneycontrol Pro has reached an important milestone in less than a year since its debut. Here is a recap...