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Marketing Moments
Sponsors show trust in news genre despite ratings blackout; here’s...

Brands and experts say that they still rely on the news genre as it delivers the right audience in a....


Marketing Moments
RAM Ratings Week 41-44: Fever FM reigns supreme in Mumbai,...

Radio City garnered the most listenership in Bangalore and Radio Mirchi in Kolkata RAM Ratings for Week 41-44 is out....

By Team PITCH

Marketing Moments
There is high support & goodwill to ensure BARC currency...

Lulla, CEO of BARC India, addresses key topics such as TV viewership....

By Naziya Alvi Rahman

Marketing Moments
BARC India FY20 net loss narrows, revenue increases

The ratings agency has reduced its net loss to Rs 5 crore for the fiscal ended 31st March 2020 from....

By Team PITCH

Marketing Moments
'BARC renaming Impressions as AMA will avoid confusion over metrics'

Industry experts say there is no difference between the two terminologies in terms of definition, and that there will not....

By Team PITCH

Marketing Moments
Over a month into BARC blackout, news genre sees no...

Industry heads assert that contrary to apprehensions, the genre recorded better numbers this festive season than last year It was....

By Tasmayee Laha Roy

Marketing Moments
IPL 2020 viewership up by a record 23%, posts 400...

Television viewership for the tournament reached 31.57 million average impression, making IPL....

By Team PITCH

Marketing Moments
RAM Ratings Week 38-41: Fever FM leads in Mumbai and...

Radio City has gained the lion's share of listenership in Bangalore and Radio Mirchi in Kolkata Fever FM topped the....

By Team PITCH

Marketing Moments
Is govt committee on TV ratings an intrusion in BARC's...

Industry leaders say BARC’s efficiency should not be questioned solely because some channels have come under the scanner As the....

By Sonam Saini

Marketing Moments
Govt appoints 4-member committee on ratings system

Seeks recommendations for a ‘transparent and accountable’ system The Ministry of Information and Broadcasting (MIB) has decided to form a....

By Team PITCH