Tags STORY
On The Move
Sociowash wins digital mandate of UAE-based detergent brand Tide Arabia

The account will be managed by Sociowash's Mumbai team

By Team PITCH

Marketing Moments
Ullu Digital files for Rs 135-150 crore IPO

The OTT platform Ullu Digital reportedly has a fresh issue of 62.63 lakh share; if approved, it will be the....

By Team PITCH

Pitch Feature
Radio to maintain 12% growth in 2024, thanks to elections

In 2023, Radio’s AdEx grew by 12%, maintained its market share of 2.3%, and, rang up ad spends of Rs.....

By Team PITCH

Marketing Moments
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?

Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....

By Shantanu David

Marketing Moments
Retail Media Marketplace: Are made-in-India platforms fast snapping the deal?

Apart from Flipkart, local-origin platforms like Myntra, Nykaa, Snapdeal have become a positive mine of rich consumer data and are....

By Shantanu David

Marketing Moments
Marketers can anticipate continued ad spending on CTV: Priti Murthy

Priti Murthy, President, GroupM Nexus, spoke to e4m on data-driven strategies, the potential of Connected TV and other developments in....

By Sohini Ganguly

Pitch Feature
India 3rd largest & most regulated video market in the...

According to the latest report by Media Partners Asia, advertising contributed 51% to online video revenues in 2023 and is....

By Team PITCH

Martech
Generative AI to redefine creative development: Amazon Ads

Brands of all sizes will embrace Streaming TV, Amazon Ads has said its trends report

By Team PITCH

Marketing Moments
TV growth shrinks in 2022, gaming & digital continue to...

TV sector is set to grow at the CAGR of 3.9 percent by 2025. At 14.7 percent, digital has the....

By Kanchan Srivastava

On The Move
Nestle consolidates European media with WPP

The account will be handled by WPP OpenMind

By Team PITCH