programmatic

Many brands are still caught in the conversion trap, pushing for short-term clicks over long-term advocacy, say experts

Programmatic turns out to be the most popular method for promoting ads on digital platforms, accounting for 88% of total ad impressions in 2024, reveals...

According to the dentsu-e4m Digital Report 2025, programmatic advertising is expected to reach 44% (Rs 30,405 crore) of the digital ad market by 2026

Programmatic advertising is projected to grow at a CAGR of 21.24%, reaching Rs 30,405 crore by 2026

Industry heads are positive that digital screens will significantly expand inventory this year; hyper-local campaigns and better infra to be other drivers

Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI

Measuring the true impact and ROI of programmatic campaigns in India's complex digital advertising ecosystem is a multifaceted challenge, say experts

One of the most promising developments in this area is Supply Path Optimization, which, say experts, has become a key driver in streamlining the supply...

The trials, say experts, offer a unique opportunity to understand how these systems function, shedding light on everything from real-time bidding to audience targeting

Large screen ads lead to better experience and recall, but smaller smartphone screens often result in higher conversion rates since they are easier to interact...

According to a report by the Association of National Advertisers, nearly 23% of the $88 billion spent on programmatic advertising is wasted

As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing...

At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects

Parth Parekh, Lead Strategist - Programmatic, Mobavenue Media, took stage at e4m Programmatic Summit 2023 to shed light on the future of programmatic marketing and...

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

At e4m Programmatic Summit 2023, Nahar, Founder & CEO of Happilo, narrates the journey of building the popular dry fruit brand

According to the e4m-GroupM Programmatic Report, India’s digital ad revenue is likely to surge to nearly Rs 540 billion by 2024

Open web programmatic ecosystem is riddled with as much as $20 billion in ad-waste which roughly accounts for ¼th of total open web ad spend,...

Lemma would give both traditional and digital brands direct access to this premium inventory Lemma has recently on boarded Electronic Advertising Table (EAT) Displays as...

Guest Column: Gulab Patil, the founder, and CEO of Lemma, focuses on the many technological strides the OOH industry made in the ad space during...

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omni-channel...

What makes Programmatic Advertising so promising? Programmatic Advertising is the big leap forward that disaggregates every ad view for sale individually. This enables the advertiser,...