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Addressing concerns related to privacy washing requires a multi-faceted approach involving collaboration among regulators, industry stakeholders, consumers & technology experts,....
Delay of cookie phase-out isn't just a postponement, but a wake-up call. It underscores need for an ecosystem that prioritises....
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog....
Experts say it's all about finding a middle path where both sides feel valued - platforms get to keep the....
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....
While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....
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Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices....
In the absence of cookies, behavioural and contextual signals will be used to understand customers better, leading to a paradigm....
WhatsApp said in a blog post that there's been a lot of misinformation causing concern and we want to help....
