Tags STORY
On The Move
Amazon confirms Aparna Purohit's departure

e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with....

By Team PITCH

On The Move
Who will replace Aparna Purohit at Amazon Prime Video?

While there are chances that the next Head of India & SEA Originals may be an outsider, Nikhil Madhok, Head....

By Team PITCH

On The Move
Aparna Purohit to move on from Amazon Prime Video?

Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources

By Sonam Saini

Marketing Moments
Big tech tie-ups: A new digital ad landscape in the...

Experts say these partnerships could create a few ad giants controlling everything, or it could lead to a more open....

By Shantanu David

Marketing Moments
Brands hit billboards, social media with colourful campaigns for Holi

The festival of colours brought out the creativity in brands as they teamed up for matching billboards and unleashed vibrant....

By Team PITCH

Marketing Moments
After Netflix, Amazon Prime Video also rolls out AvoD model

The ad-supported model for Amazon Prime Video is meant for the US, UK and Germany as of now

By Team PITCH

Marketing Moments
MX Player looking for funds now?

With the Amazon acquisition deal falling through, the Times Internet OTT platform is exploring ways to raise funds, say sources

By Team PITCH

Marketing Moments
Amazon Prime Video Announces Content Slate of Series, Movies and...

Announces new multi-year licensing deals and co-productions with major Indian film studios

By Team PITCH

Marketing Moments
2020: The year OTT went mainstream

How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT....

By Javed Farooqui

Marketing Moments
Amazon Prime Video (OTT service) redefines marketing strategies with Mirzapur...

Amazon Prime Video creates history with Mirzapur Season 2 becoming the most-watched show of all time October 2020 saw the....

By Team PITCH