Tags STORY
Marketing Moments
Decathlon refreshes brand identity and purpose

The global sports brand has also unveiled a new logo

By Team PITCH

Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Pitch Feature
Is Zeenat Aman's Authentic Storytelling Rewriting Branding & Engagement Rules?

Industry Experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences

By Ritika Raj

Marketing Moments
Best ads of the fortnight: Cadbury 5 Star does 'nothing',...

Our pick of the best ads between January 1 and 15

By Team PITCH

Marketing Moments
Ranbir Kapoor and Konkana Sen reprise their 'Wake Up Sid'...

The campaign has been conceptualised by Famous Innovations

By Team PITCH

On The Move
Damyant Singh Khanoria joins Sports18 as Director-Marketing

Damyant Singh Khanoria recently quit OPPO after leading the marketing team for three years

By Team PITCH

On The Move
Damyant Singh Khanoria steps down as Oppo India CMO

Damyant Singh Khanoria joined Oppo three years back

By Team PITCH

Marketing Moments
Ranbir & Konkana come back as ‘Sid’ and ‘Aisha’ for...

In the OPPO film, Ranbir Kapoor and Konkana Sen Sharma feature as one of their most loved characters Sid and....

By Team PITCH

Marketing Moments
SS Rajamouli teams up with OPPO to 'make every scene...

The TVC promotes the new OPPO Reno10 Series smartphones

By Team PITCH

Marketing Moments
Taking a hit: Why has BCCI slashed lead sponsorship price...

The cricket board seems to be in correction mode after two abrupt exits of previous lead sponsors - Byju’s and....

By Team PITCH