Within Digital, social media alone is projected to take 40–45%, while YouTube captures 20–22%, and the rest is spread across regional OTTs, digital news, apps,...
The campaign has been conceptualised and crafted by Thought Blurb Communications
Here’s a look at this week’s ad spots - the drama, drizzle, and a few damp squibs
From building a category in the hydration segment to focusing on innovation, Sonam Pama, Head of Marketing, Evocus tells us how organic marketing and being...
Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, Galaxy and Boomer
The campaign has been conceputalised by FCB Group
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The campaign, which highlights the platform’s 10-minute delivery service, celebrates the harvest season, focusing on festivals such as Makar Sankranti, Lohri, Pongal and Bihu
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Experts argue that outrage-based campaigns like that of Yes Madam can risk alienating consumers rather than fostering engagement
IMPACT explores how brands can market in the wake of tragedies, shattering cultural stereotypes, or rebuking regressive ideas during the festive season, read on
The campaign introduces its iconic symbols of self-acceptance
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in...
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued...
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
Experts observe how brands have moved from just doing isolated and traditional campaigns to now encompassing all modern and technical innovations to create more holistic...
While TV & print AdEx is expected to grow by at least 10%, digital AdEx is expected to grow by 40%
The campaign is in the form of an ‘Inverted U Band’ that has not been executed by any other channel; maximises the time the audience...
Traworld, the premium luggage brand from the house of High Spirit Commercial Ventures, has launched its ad-campaign‘The World is Your Ramp’ featuring Sonam...