Direct-to-consumer companies are preparing for a new era of sustainable expansion driven by efficiency, retention and smarter customer engagement
From AI-powered ideas to collaboration models and data-led creativity, agencies are redefining strategy for the next growth phase.
Contemporary jewellery brand strengthens connection with younger consumers through strategic celebrity partnership
Veteran strategist to also lead corporate development as Zigly targets expansion in India’s fast-growing pet care market
Intensifying competition, creator costs and offline expansions push beauty brands to invest more in content, omnichannel visibility and strategic storytelling.
How India’s digital-first brands embraced offline retail, rewired media mixes, and turned phygital commerce into the new growth engine
Rory Mitchell, GM, Global Growth at Criteo and Global Head of Sales & Revenue, shares his thoughts on the complexities of personalised advertising and the...
Industry players are unanimous that device interoperability empowers marketers to create unified brand experience, drive engagement, conversion, and ultimately, brand loyalty
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware
Dasgupta, CMO, Heads Up For Tails (HUFT), explains the changing concept of pet 'ownership' in India, and the uniqueness of being a pet care brand...
Guest Column: Rubeena Singh, the CEO, iProspect India, outlines key rules for brands on the path to digital transformation with respect to reaching, engaging and...
Fynd has announced a partnership with Clarks, to power their omnichannel strategy and boost sales Fynd today announced a partnership with...