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OML Appoints Devarshi Shah as Chief Growth Officer

OML Appoints Devarshi Shah as Chief Growth Officer

  • by Team PITCH
  • July 16, 2025

To lead scaling of branded content, influencer marketing and creative ventures


Madison Media Omega wins media mandate for Farmley

Madison Media Omega wins media mandate for Farmley

  • by Team PITCH
  • July 03, 2025

The agency will manage Farmley’s traditional media responsibilities, including print, radio, cinema, television and outdoor


vivo’s campaign with Suhana Khan inspires youth to fearlessly chase their dreams

vivo’s campaign with Suhana Khan inspires youth to fearlessly chase their dreams

  • by Team PITCH
  • June 21, 2025

The campaign is conceptualised by VML


Janhvi Kapoor partners with Sugar Free in new VML India campaign

Janhvi Kapoor partners with Sugar Free in new VML India campaign

  • by Team PITCH
  • May 16, 2025

The campaign will be featured across TV, digital platforms, and outdoor installations throughout the IPL season


Bring out the SUV in your SUV, says Apollo Tyres’ new campaign

Bring out the SUV in your SUV, says Apollo Tyres’ new campaign

  • by Team PITCH
  • April 08, 2025

The campaign, by VML, features the brand’s long-standing brand ambassador Sachin Tendulkar


Hypothesis by OML wins influencer marketing mandate for Ather Energy

Hypothesis by OML wins influencer marketing mandate for Ather Energy

  • by Team PITCH
  • April 02, 2025

The mandate encompasses advanced influencer marketing solutions, blending cutting-edge proprietary technology with creative-led storytelling


WPP named global shopper marketing and commerce partner by Heineken

WPP named global shopper marketing and commerce partner by Heineken

  • by Team PITCH
  • April 02, 2025

The remit encompasses global development of below-the-line marketing activities


Coca-Cola releases ‘halftime’ campaign globally

Coca-Cola releases ‘halftime’ campaign globally

  • by Team PITCH
  • February 22, 2025

Adding to the experience of the campaign is a anthem crafted by VML Delhi


Senior journalist Kamlesh Singh takes a sabbatical from India Today Group after 16 years

Senior journalist Kamlesh Singh takes a sabbatical from India Today Group after...

  • by Team PITCH
  • August 06, 2024

Singh is known for his expertise in political journalism and his ability to deliver breaking news with accuracy and depth


Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2; Tally reaches 9

Cannes Lions 2024: 1 Silver, 4 Bronze for India on Day 2;...

  • by Mansi Sharma
  • June 19, 2024

McCann Worldgroup has 2 metals (1 Gold, 1 Bronze), Ogilvy has 3 metals (1 Silver, 2 Bronze), Early Man Films/Kundurkar Studio has 2 metals (1...


Cannes Lions 2024: India gets 20 more shortlists

Cannes Lions 2024: India gets 20 more shortlists

  • by Team PITCH
  • June 17, 2024

Campaigns for VML, Ogilvy India, Leo Burnett, DDB Mudra Group, Wieden+Kennedy, and McCann Worldgroup made the cut


Cannes Lions 2024: OML's 'match-fixing' entry for Tinder with Shubman Gill

Cannes Lions 2024: OML's 'match-fixing' entry for Tinder with Shubman Gill

  • by Team PITCH
  • May 28, 2024

Conceived to reinforce Tinder as the first name in the modern dating platforms, the campaign enabled one of the users to fulfil her dream of...


Triptii Dimri is the new 'Limca Girl'

Triptii Dimri is the new 'Limca Girl'

  • by Team PITCH
  • May 03, 2024

The soft drink brand has also launched a new campaign, #TravelWithLimca, conceptualized by Studio X


Lizol with Actor Vijay Varma launches #TestWhatYouTrust challenge

Lizol with Actor Vijay Varma launches #TestWhatYouTrust challenge

  • by Team PITCH
  • April 02, 2024

The challenge asks consumers to test the efficacy of their trusted phenyls


Jaibeer Ahmad named Managing Partner - North at VML

Jaibeer Ahmad named Managing Partner - North at VML

  • by Tanzila Shaikh
  • March 11, 2024

Jaibeer Ahmad will be directly reporting to Babita Baruah


Shell upholds 'zyada ka wada' in new campaign

Shell upholds 'zyada ka wada' in new campaign

  • by Team PITCH
  • February 26, 2024

The campaign, executed by VML, will be launched across OOH, OTT, YouTube, Radio, and digital TV in four different languages


Patients are online, doctors are too; MRs are following suit: Mirum report

Patients are online, doctors are too; MRs are following suit: Mirum report

  • by Team PITCH
  • February 21, 2024

The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector


Babita Baruah: It will be a homecoming for VML's India CEO

Babita Baruah: It will be a homecoming for VML's India CEO

  • by Team PITCH
  • January 12, 2024

With a career spanning 25 years, Babita Baruah joins VML India from a dual role working across WPP's Ford International Market Group as Regional Client...


Amandeep Singh Kochar gets new role at VML as SVP - Client Solutions

Amandeep Singh Kochar gets new role at VML as SVP - Client...

  • by Team PITCH
  • January 04, 2024

Prior to this, Amandeep Singh Kochar was Head of Commercial Growth and CX at Kuala Lumpur


VML unveils new market leadership team for Asia Pacific

VML unveils new market leadership team for Asia Pacific

  • by Team PITCH
  • December 19, 2023

The announcement comes as WPP creative agencies Wunderman Thompson and VMLY&R unify to create VML


Laurent Simon steps down as Chief Creative Officer at VMLY&R

Laurent Simon steps down as Chief Creative Officer at VMLY&R

  • by Team PITCH
  • October 20, 2023

The creative departments will be overseen in the interim by Nick Rowland, the Executive Creative Director, and Marco Bezerra, the Executive Creative Director for VMLY&R...


Merger at WPP: Is consolidation the key to move forward?

Merger at WPP: Is consolidation the key to move forward?

  • by Team PITCH
  • October 19, 2023

Several industry leaders found the merger of Wunderman Thompson and VMLY&R as VML as the need of the hour


WPP creates VML, a merger of Wunderman Thompson and VMLY&R

WPP creates VML, a merger of Wunderman Thompson and VMLY&R

  • by Team PITCH
  • October 18, 2023

While Jon Cook is VML Global CEO, Mel Edwards appointed President of VML Global


Marketers mull ways to beat digital ad fraud: An AI cocktail, a council & caution

Marketers mull ways to beat digital ad fraud: An AI cocktail, a...

  • by Team PITCH
  • October 17, 2023

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry...


Can Sebi rein in the unruly finfluencer?

Can Sebi rein in the unruly finfluencer?

  • by Tanzila Shaikh
  • July 06, 2023

Experts and content creators weigh in on Sebi's proposed guidelines for bringing in a semblance of order in the unregulated influencer space


‘Kaala teeka’ campaign row: A case of coincidence?

‘Kaala teeka’ campaign row: A case of coincidence?

  • by Tanzila Shaikh
  • May 24, 2023

Industry experts weigh in on the latest controversy in the Indian ad world where two leading agencies have sent out strikingly similar campaigns as their...


E4M Exclusive:  Cannes Lions 2023: Two leading agencies send ‘similar’ campaigns

E4M Exclusive: Cannes Lions 2023: Two leading agencies send ‘similar’ campaigns

  • by Tanzila Shaikh
  • May 23, 2023

The entries sent by Dentsu Creative and VMLY&R have a striking resemblance. Will this be a cause for concern?


VMLY&R & Geometry launch end-to-end creative commerce company

VMLY&R & Geometry launch end-to-end creative commerce company

  • by Team PITCH
  • January 25, 2021

The new service will help connected brands grow by unifying client strategies around commerce to drive both brand equity and customer conversion VMLY&R and Geometry...


Parachute Advansed Hot Oil inspires women to love winter again with #DearWinter campaign

Parachute Advansed Hot Oil inspires women to love winter again with #DearWinter...

  • by Team PITCH
  • December 22, 2020

Conceptualised by VMLY&R, this campaign tells the story of a girl’s fraught relationship with winter With their latest campaign #DearWinter, VMLY&R India and Marico Limited’s...


WPP unveils 5 winners of first Extraordinary Awards

WPP unveils 5 winners of first Extraordinary Awards

  • by Team PITCH
  • December 08, 2020

DAVID – Miami and INGO – Stockholm's The Moldy Whopper for Burger King king won for the best campaign. Geometry and MediaCom, VMLY&R were among...


Geometry joins VMLY&R to create global commerce business

Geometry joins VMLY&R to create global commerce business

  • by Team PITCH
  • November 17, 2020

VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently the Global CEO of Geometry WPP has announced the launch of...


Glitch to be part of VMLY&R network

Glitch to be part of VMLY&R network

  • by Team PITCH
  • November 04, 2020

The Glitch and VMLY&R India will continue to operate distinct brands and organisational structures while working together The Glitch has joined forces with global experience...


Peppa Pig celebrates the spirit of Cricket World Cup

Peppa Pig celebrates the spirit of Cricket World Cup

  • by pitchteam
  • July 03, 2019

Entertainment One’s two-month long campaign culminates on July 7 in Mumbai ,with a meet and greet with Peppa Pig, George, and Captain of the Indian...


Sunfeast Farmlite urges you to live a healthier lifestyle for yourself and your children, This Children's Day

Sunfeast Farmlite urges you to live a healthier lifestyle for yourself and...

  • by pitchteam
  • November 16, 2018

Who we are and what we become, flows from what we see our parents do and believe in. Proud aren’t we, to resemble...


Changing paradigms in the ad tech industry

Changing paradigms in the ad tech industry

  • by Andesh Bhatti
  • April 20, 2018

Analysing moods, taste, and needs in the age of AI / ML Written almost 110 years ago L. Frank Baum’s description of the ‘Mechanical Man’ ...


Max Bupa appoints Sevantika Bhandari as Director Marketing

Max Bupa appoints Sevantika Bhandari as Director Marketing

  • by Neeta Nair
  • October 23, 2012


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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