Under the renewed mandate, Wavemaker will continue to lead Reckitt’s media strategy, planning and buying, while also heading the newly awarded e-commerce mandate.
Seasoned media strategist steps into a broader role to drive integrated media and digital investment initiatives across the company
New AI-powered platform aims to enhance planning precision and creative effectiveness for brands in a data-driven landscape
Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
Seasoned Digital Media Leader Returns to Domestic Market to Drive Strategic Growth
Programmatic advertising has made media buying automated, real-time and more measurable with AI offering real-time campaign insights for marketers, share industry players