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Marketing Moments
We were neither consulted nor informed: ISA's media charter irks...

The ISA has released a model agency contract that demands a share in the rebates earned by media agencies and....


Marketing Moments
Advertisers want 'fair share' in rebates earned by media agencies,...

ISA’s model agency agreement puts forth 'Right to Audit the entire agency turnover including its entities and vendors', a demand....

By Kanchan Srivastava

Marketing Moments
How 2020 changed the way adland works

From fast-tracking digital transformation to accelerating increased collaboration across teams through virtual working, ad world reflects on how Covid transformed....

By Misbaah Mansuri