measurement

Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...

Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook

JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability

At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...

Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'

Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services

The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble

The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...