As content creators gain influence, 2026 could solidify structures, monetisation models and governance that support sustainable careers and industry stability
After strong growth, India’s ad tech sector is evolving toward optimisation, privacy-forward strategies and deeper ROI focus in 2026
Brands shift focus from constant ideation to precision execution and measurable impact in a more discerning consumer landscape
Out-of-Home advertising prepares for a year where strategic alignment, disciplined measurement and immersive engagement set the pace
Strong performance by major digital platforms contrasted with a year of introspection and strategy shifts for agencies and publishers.
From attribution challenges to AI-driven optimisation, 2025 reshaped how brands measure effectiveness and plan for growth in the evolving digital landscape
As digital ad spend climbs, marketers grow sceptical of performance dashboards due to AI opacity, attribution fatigue and ad fraud inflating metrics.
Out-of-Home advertising in India matured in 2025, shifting from visibility to measurable resonance and strategic impact.
After a breakout 2025, retail media is set to evolve from a performance channel to a strategic core, redefining how brands plan, measure and connect...
Broadcaster body avoids taking a stand on one of the most contentious clauses in the draft TRP policy, even as the government prepares to redraw...
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Guest Column: Rajiv Dubey — Vice President, Head of Media, Dabur India, on how the advertising landscape has changed, and his vision for a 'future-ready'...
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Sunil Kataria, President of Indian Society of Advertisers, also spoke to e4m on ISEC, IRS and creating an AI playbook
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JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance...
Many allege IOAA neither consulted them nor roped in any research or industry body before endorsing RoadStar as a 'unified media measurement tool'
Marketers and advertisers shared that a system of multiple rating agencies was likely to create confusion, and the focus needs to be on creating a...
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
Authority recommends revamping existing audience measurement system to establish a transparent and credible rating system for television, radio and OTT broadcasting services
The committee is headed by Jasnoor Sibia, Brand Director, Media Operations, Proctor & Gamble
The BARC CEO was speaking to Kailashnath Adhikari, MD, Governance Now, as part of the Visionary Talk series Countering the controversy over criticism that the...