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Moment marketing in BFSI: Can finance be funny?

Moment marketing in BFSI: Can finance be funny?

  • by Team PITCH
  • August 25, 2025

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...


Why Kotak Mahindra’s media strategy has moved from channel-based to outcome-based

Why Kotak Mahindra’s media strategy has moved from channel-based to outcome-based

  • by Team PITCH
  • August 21, 2025

Kedarswamy Ravangave, Executive Vice President – Marketing at Kotak Mahindra Bank, shares the bank’s evolving marketing strategy, building a ‘marketing OS’ and more


Jack in the Box Worldwide wins social media mandate for Kotak Mahindra Prime

Jack in the Box Worldwide wins social media mandate for Kotak Mahindra...

  • by Team PITCH
  • May 26, 2025

The win follows a multi-agency pitch


'It's ignorance to dismiss AI as a fad'

'It's ignorance to dismiss AI as a fad'

  • by Team PITCH
  • March 24, 2025

At the Pitch CMO Summit 2025 in Mumbai, a panel, chaired by Nikhil Kumar, Chief Growth Officer at mediasmart, explored the evolving role of technology...


NP Digital India wins content marketing mandate for Kotak Securities

NP Digital India wins content marketing mandate for Kotak Securities

  • by Team PITCH
  • February 24, 2025

NP Digital India will focus on off-site content marketing to expand the reach of Kotak Securities' existing content and enhance its search visibility


Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank

Amazon India’s Kedar Ravangave joins Kotak Mahindra Bank

  • by Neeta Nair
  • August 05, 2024

Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India


Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up for grabs

Kotak Mahindra Group seeks new media partner; Rs 100-150 cr account up...

  • by Tasmayee Laha Roy
  • July 17, 2024

According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital


‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’: Rohit Bhasin

‘It's About Trying To Drive A Culture Of Building Consumer-Centricity’: Rohit Bhasin

  • by Ritika Raj Simran Sabherwal
  • June 20, 2024

Bhasin, President - Retail Liabilities Product and Chief Marketing Officer, Kotak Mahindra Bank talks about switch from FMCG to BFSI, evolving role of the marketer,...


'IPL Has Become One Of The Biggest Events In India; It's A Part Of Our Culture'

'IPL Has Become One Of The Biggest Events In India; It's A...

  • by Ritika Raj
  • May 22, 2024

Ashish Nair, Chief Marketing Officer & Head - Customer Value Management, Kotak Mahindra Life Insurance talks about collaborating with Royal Challengers Bangalore for IPL 2024...


Kotak Securities Launches “#BroZero” Advertisement Campaign For Its Trade Free Youth plan

Kotak Securities Launches “#BroZero” Advertisement Campaign For Its Trade Free Youth plan

  • by Team PITCH
  • December 12, 2023

The campaign is targeted to the younger generation and will be active across all major digital and social platforms


Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

Kotak Life Announces Rajkummar Rao As Its New Brand Ambassador

  • by Team PITCH
  • December 07, 2023

The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy


Kotak Partners Mumbai Indians, Launches 2nd Innings of the MyTeam Image Card

Kotak Partners Mumbai Indians, Launches 2nd Innings of the MyTeam Image Card

  • by Team PITCH
  • April 15, 2021

Special Cricket Edition Debit & Credit Cards for MI Fans Kotak Mahindra Bank Ltd (KMBL) today announced that it is the proud official partner of...


Kotak Partners Seven Cricket Franchises This Season

Kotak Partners Seven Cricket Franchises This Season

  • by Team PITCH
  • April 01, 2021

Official Team Partner of Delhi Capitals, Kolkata Knight Riders, Mumbai Indians, Punjab Kings, Rajasthan Royals, Royal Challengers Bangalore and Sunrisers Hyderabad  ...


Kotak General Insurance celebrates Women Drivers with #SheDriveswithPride

Kotak General Insurance celebrates Women Drivers with #SheDriveswithPride

  • by Team PITCH
  • March 10, 2021

Offers special premium rates for women policyholders Celebrating International Women’s Week and building on the success of its earlier initiative #DriveLikeALady, Kotak Mahindra General Insurance...


How mobile has become the marketer’s resilient channel

How mobile has become the marketer’s resilient channel

  • by Team PITCH
  • December 18, 2020

Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth The acceleration of mobile adoption...


Ranveer Singh stars in Kotak811’s campaign filmed on his mobile phone

Ranveer Singh stars in Kotak811’s campaign filmed on his mobile phone

  • by pitchteam
  • May 26, 2020

The film has been conceptualised by Cartwheel Creative Consultancy and directed by Keroscene Films Kotak Mahindra Bank (Kotak) today unveiled its Kotak 811 campaign on...


Kotak Releases Song to Prepare Indians for the New Normal

Kotak Releases Song to Prepare Indians for the New Normal

  • by pitchteam
  • May 22, 2020

To help prepare Indians to lead a safer, more thoughtful and empathic life as the nationwide lockdown to contain the coronavirus pandemic is gradually lifted,...


Help Our Warriors and Our Customers

Help Our Warriors and Our Customers

  • by Elizabeth Venkataraman
  • April 27, 2020

As part of our new series, ‘Marketers Playbook for 2020 Post COVID--19?, Elizabeth Venkataraman, Joint President and Head of Marketing, Kotak Mahindra Bank says empathy,...


Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

Kotak Life Launches Digital Campaign Highlighting the Importance of ‘Complete’ Life Insurance

  • by pitchteam
  • December 26, 2019

Featuring Bollywood Actor Vinay Pathak, Kotak Life’s #PooraPlan is a complete family protection insurance offering, which covers Life and also Critical Illnesses & Disabilities...


Laqshya Pitch CMO Awards 2019: Winners from last year share their experiences

Laqshya Pitch CMO Awards 2019: Winners from last year share their experiences

  • by pitchteam
  • February 28, 2019

The Pitch CMO Summit and Awards will take place on March 7 at ITC Maratha in Mumbai The Laqshya Pitch CMO Awards 2019 is a...


Kotak 811’s initiative of inclusiveness on digital

Kotak 811’s initiative of inclusiveness on digital

  • by pitchteam
  • August 17, 2018

Lakhs of Indians supported Kotak 811’s initiative of inclusiveness on digital The #IndiaInvited campaign by Kotak 811 builds on the insight...


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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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