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In the absence of IRS, print stakeholders and advertisers are banking on numbers shared by RNI and ABC but concerns....
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Chetan Krishnaswamy, Vice President, Public Policy, Amazon India is the new Vice President
Industry watchers say some print players are wary of ‘real’ circulation figures impacting ad rates, not keen on paying for....
By involving the Ministry of Electronics and Information Technology, the Centre wants to identify violators with appropriate legal action and....
In a chat with exchange4media, Rakesh Sharma, President of the Indian Newspaper Society shared that the biggest challenge in the....
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models,....
At e4m TV First conference, Shubhranshu Singh of Tata Motors explained why TV was never and will never be dead,....
Ajay Dang, President, Head - Marketing, Ultratech Cement delved deep into 'Theory of Advertising and TV' at the e4m TV....
Sam Balsara, Chairman, Madison World, spoke at e4m TV First conference on TV’s share in the AdEx and why large....
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Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies
