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Advertisers are upbeat about reports that BCCI may allow 50 per cent crowd attendance for this season as this will....
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....
One of the key proposals of the amendment is to include broadcasters and DPOs in the purview of the act....
Pantvaidya, the Group COO of Balaji Telefilms and CEO of ALTBalaji, speaks about the platform's performance in the year gone....
As per data, jacket-full page was the preferred ad position in the print medium during 2020 Though print advertising suffered....
According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....
The agency has been hired to promote California Pistachios Edelman has been appointed Agency of Record to promote California Pistachios....
A total of 120,000 new subscribers were added to Pay DTH platforms Pay DTH platforms added 120,000 new subscribers to....
Ajay Gupte, CEO – South Asia, Wavemaker, talks about the key trends that will define the year, adding that the....
Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster....
