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Marketing Moments
'The new logo of Club FM has a longer U...

e4m spoke to Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group & Naveen Sreenivasan, Head Media Solutions, TRD, Mathrubhumi Group....

By Noel D'souza

Marketing Moments
India is now a video-first internet market: Facebook's Manish Chopra

Chopra, Facebook India Director and Head of Partnerships, speaks to e4m about FB Watch, plans for 2021, and future of....

By Javed Farooqui

Marketing Moments
No major impact on ad volumes in news ratings blackout

Hindustan Unilever, Reckitt Benckiser India, Godrej Consumer Products, CGMMF (Amul) and Colgate Palmolive India were top advertisers in blackout and....

By Tasmayee Laha Roy

Marketing Moments
The scope for automated media buying models becoming the norm...

Industry leaders say though brands, media owners and agencies are realizing the importance of automation, the adoption is fairly slow....

By Noel D'souza

BrandTalk
‘Developing a strong content strategy will help keep audiences engaged’

Shalini Rao, Chief Marketing Officer, Bengaluru International Airport Ltd, (BIAL), shares insights on the impact of Covid, marketing in times....

By Ritika Raj

Marketing Moments
Festive fervour lands HT Media back in black in Q3

The company has posted a consolidated net profit of Rs 9 crore HT Media, the publisher of Hindustan Times, Mint....

By Team PITCH

Marketing Moments
Netflix is all set release its first Telugu original film...

Produced by Ronnie Screwvala’s RSVP Movies & Ashi Dua Sara’s Flying Unicorn Entertainment, the anthology film is directed by Tharun....

By Team PITCH

Marketing Moments
Amazon Prime Video's 'Tandav' drops 2 scenes that stirred controversy

According to reports, scenes featuring Zeeshan Ayyub as a college student playing a Hindu deity and Tigmanshu Dhulia's PM character....

By Team PITCH

Marketing Moments
CCPA issues warning to ads that claim to 'boost immunity',...

The body warned advertisers that punishment for making such misleading claims will range from 2-year imprisonment to Rs 10 lakh....

By Team PITCH

Marketing Moments
Radio saw 5 times rise in average ad volumes/day in...

The report centres on understanding the advertising trends compared to the past 5 years, monthly trends, top spenders, city and....

By Noel D'souza