The recommendations call for immediate relief for stressed linear TV, greater clarity for digital media, and a reduction in tax disputes
In the Union Budget 2024-25, the Government of India allocated Rs 1,089 crore for information and publicity.
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FMCG players are expected to increase advertising spends by around 10% in Q3 and Q4, while reassessing how and where incremental investments are best allocated
Broadcasting network to comply with the tax authority’s ruling as it moves forward with operations and financial planning
Robust India and international momentum offsets margin pressure as the company stays focused on long-term growth and portfolio diversification
With its new campaign, ‘EV Sahi Hai’, Udit Malhotra, Head of Marketing, JSW MG Motor India says the OEM is looking to dispel the myth...
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The GST adjustments have brought a renewed sense of optimism among advertisers to align budgets for maximum impact; clients will also be more inclined to...
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Industry voices agree that a uniform & simplified GST regime would ease compliance and improve cash flows
Gunjan Khetan, Marketing Director – India, Perfetti Van Melle, shares how focus on social purpose helps drive profitability, and why humour in campaigns works for...
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Susan Kingston-Brown, Global Brand President of UM Worldwide, on Omnicom-IPG merger, judging the Media Lions, and navigating the future with AI and data-driven creativity
As per legal experts, since OTT services are pan-India there will be issues in the implementation of such a tax at the state level &...
As per reports, the I&B ministry has recommended to the Finance Ministry that the GST on online media subscriptions be either removed or rationalised
The industry expects measures that will ease their financial burden, help reduce costs and continue delivering reliable news to the public
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth...
Industry experts share the additional tax burden might shrink the active user base of gaming companies and thus reduce the funds available for advertising and...
The move could reportedly incur liabilities that may amount to Rs 10,000 crore for the 40 gaming companies
Industry players term the decision as unfortunate and catastrophic; some say it could also boost the gaming black market
Announces a special season tournament of Divas Scrim Wars with a prize pool of INR 50,000 game.tv, the AI-powered mobile esports platform, has announced...
The group's special mega editions have garnered good response from advertisers across sectors, underscoring economic revial in tier I and tier II cities, according to...
The #ManEnough campaign featuring Lt Col Manoj Kumar Sinha, SM (Retd) challenges the enduring stereotype of men to tell them that it takes real strength...
Technology is instrumental in delivery of Ayurvedic healthcare services, standardization, drug control and quality control The third edition of Oja Festival, India’s premier...