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You have to optimise for intent; that means understanding behaviour at a granular level, say experts as AI tools like ChatGPT and Gemini transform search...
As consumer behaviour evolves, AI-powered tools like Google Gemini are reshaping search delivery. This shift is driving up Google’s CPL by up to 100%, say...
Google outlined a roadmap to support India’s AI mission, with a focus on infrastructure, workforce readiness, and inclusive adoption
The account will be serviced from the agency’s Chennai office
Gemini will be available in 40 languages as a paid application; out in English as of now
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
The film makes the point on the role of homemakers, knowing what is best for the health of the family
Experts believe every sports tournament has its own set of advertisers, and so there is no reason to believe that brands will not spend on...