finance

Unlike FMCG or entertainment brands, BFSI operates in a sector defined by regulation and trust. A misplaced tweet or meme could invite not only backlash...

From simplifying finance to building community trust, brands in the banking, financial services, and insurance space are using content as a long-term differentiator.

The microsite allows business owners to create personalised business posters and their own tagline

The film celebrates LIC Housing Finance’s 36th Foundation Day

The account size is pegged at close to Rs 200 crore

Bhavya Taneja has been associated with PNB Housing Finance for nearly 6 years

Iyer, Head - Marketing, Piramal Finance sheds light on the approach to financial inclusion, challenges in serving Bharat, and how their marketing strategy has evolved...

Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand...

The account will be serviced from the agency’s Mumbai office

The ad aims to promote Manappuram Finance’s instant gold loan app which allows people to get a gold loan anytime from anywhere

Sharma described the meeting as ‘very cordial and fruitful’

The Company has launched a series of three TV commercials by dentsu India

The campaign promotes the brand’s ‘doorstep gold loan’ service

Prior to this, Gigesh Gangadharan was the Head of Digital Marketing at Godrej Consumer Products

Dentsu Creative India has conceived the new campaign

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...

Naidu, CMO, moneyview talks about the brand segment, the evolving fintech sector, initiatives for building trust, upcoming initiatives from the brand and more

The lender has said that the approval for the merger is a “contravention" of a regulatory order against Punit Goenka

Equitas Small Finance Bank ropes in industry experts to lead important verticals like Retail Assets, Technology, Digital, Operations and Human Resources of the bank. The...

 A campaign that inspires consumers to step out and fulfil their dreams through a wide range of loan solutions Aditya Birla Finance...

Expands its all India branch network to 601 Jana Small Finance Bank today digitally inaugurated 18 bank branches in Maharashtra that is dedicated to...

Sonika Chandra, VP, Business Development & Strategic Partnerships, PhonePe, shares more on the growing digital payments infrastructure, PhonePe’s Switch platform & on the ongoing festive...

Festive offers and Easy EMI options on Vivo, OPPO, LG and Samsung Smartphones/Home Appliances Home Credit India, a local arm of the international...

 Muthoot Finance Ltd, India’s largest gold loan company launched a series of eight communications titled “Gold Loan is Good” as part of...

According to industry experts, digital advertising is expected to be a clear winner with MSMEs trusting the medium more than ever to reach out to...

Abhinav Iyer, Head - Marketing & Strategy, Muthoot Finance says the company is planning to launch its marketing campaign soon. He adds that it’s a...

In his new role, Mithun will drive growth and access to working capital for MSMEs across the Lendingkart platform Lendingkart Technologies Private...

BankBazaar.com, has launched a #GoPaperless music video featuring India's first all-vocal ensemble Voctronica. Ditching the staid old set-up, the music video gives personal finance a...