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TV and digital are thriving simultaneously: Kevin Vaz

TV and digital are thriving simultaneously: Kevin Vaz

  • by Team PITCH
  • October 07, 2025

Speaking at FICCI FRAMES, Kevin Vaz expressed that a light-touch regulatory regime is the optimal approach to ensure the growth envisioned for the M&E sector


India’s creative economy is about ideas & imagination, not just entertainment: Sanjay Jaju

India’s creative economy is about ideas & imagination, not just entertainment: Sanjay...

  • by Team PITCH
  • October 07, 2025

Speaking at FICCI Frames 2025, Sanjay Jaju, Secretary of the MIB, talked about the transformative journey of India's media and entertainment sector while highlighting opportunities...


'Pay TV in India is evolving, not declining'

'Pay TV in India is evolving, not declining'

  • by Aditi Gupta
  • March 28, 2025

At the the curtain-raiser of FICCI Frames 2025, industry leaders reiterated that despite fluctuations in performance, consumer engagement remains strong, and distribution systems are robust


DD FreeDish reaches 49 mn homes, YouTube grows 63% of TV's reach in India: FICCI-EY Report

DD FreeDish reaches 49 mn homes, YouTube grows 63% of TV's reach...

  • by Team PITCH
  • March 28, 2025

According to the FICCI-EY M&E Report released on Thursday, the overall television industry continues to shrink with 4.5% decline in total revenues in 2024


India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up 8%: FICCI-EY

India's M&E sector crossed Rs 2.5 tn in 2024, ad rev up...

  • by Team PITCH
  • March 27, 2025

Digital media has grown 17% to reach Rs 802 billion and the largest segment in 2024, says the FICCI-EY report


TV will grow from 190 mn in 2024 to 214 mn households by 2026: Kevin Vaz

TV will grow from 190 mn in 2024 to 214 mn households...

  • by Team PITCH
  • March 27, 2025

In the opening remarks at FICCI Frames curtain raiser, Kevin Vaz spoke about how IPL continues to demonstrate the power of TV and digital


Ayushmann Khurrana named ambassador for FICCI Frames

Ayushmann Khurrana named ambassador for FICCI Frames

  • by Team PITCH
  • January 23, 2025

The theme for this year’s edition is "RISE: Redening Innovation, Sustainability, and Excellence”


ROI Riddle: Time to look past the one-size-fits-all tactic?

ROI Riddle: Time to look past the one-size-fits-all tactic?

  • by Sohini Ganguly
  • March 18, 2024

Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they...


Slow and steady: Print players hopeful of continued growth this year

Slow and steady: Print players hopeful of continued growth this year

  • by Chehneet Kaur
  • March 13, 2024

According to the EY-FICCI M&E report, Print can grow to Rs 288 billion by 2026 with advertising at 4.7 per cent CAGR, driven by access...


50-60 million TV homes to have DD FreeDish in next 4-5 years: Prasar Bharati CEO

50-60 million TV homes to have DD FreeDish in next 4-5 years:...

  • by Aditi Gupta
  • March 06, 2024

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only...


Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

Importance of telecom in dynamic broadcast environment can't be ignored: Gaurav Dwivedi

  • by Sonam Saini
  • March 06, 2024

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes...


Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

Breaking News: Uday Shankar named President-Elect, FICCI (2020-21)

  • by Team PITCH
  • December 04, 2020

Shankar is the first-ever media and entertainment executive in India to lead a national industry chamber such as FICCI, which is India’s oldest industry body....


TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

TikTok launches in-app safety campaign #MeraInternet to mark Safer Internet Day

  • by pitchteam
  • February 11, 2020

The in-app hashtag challenge called #MeraInternet invites users to share ideas on how they can become responsible digital citizens TikTok has launched an in-app safety...


Trending

  • Amul pays tribute to legendary adman Piyush Pandey

    Amul pays tribute to legendary adman Piyush Pandey

    • by Pitch Team
    • October 27, 2025
  • Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    Print ad rates likely to be hiked by 26% by Govt post Bihar elections

    • by Pitch Team
    • October 27, 2025
  • Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    Netflix India revenue surges over 32% to ?3,768.98 crore, profit up 61% in FY25,

    • by Pitch Team
    • October 27, 2025
  • Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    Swati Bhattacharya quits as Head of Lightbox Creative Lab at GCPL

    • by Pitch Team
    • October 27, 2025
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Marketing Moments

  • Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    Tanishq highlights the spirit of homecoming in new Diwali campaign with Lowe Lintas

    • by Pitch Team
    • October 15, 2025
  • Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    Senco Gold & Diamonds launches Dhanteras special campaign with Kiara Advani

    • by Pitch Team
    • October 15, 2025
  • PNB Housing lights the way for home ownership in new campaign

    PNB Housing lights the way for home ownership in new campaign

    • by Pitch Team
    • October 14, 2025
  • Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    Asian Paints rekindles magic of “Har Ghar Kuch Kehta Hai”

    • by Pitch Team
    • October 09, 2025
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Established in 2003, Pitch is a leading monthly marketing magazine. The magazine takes a close look at the evolving marketing,broadcasting and media paradigm. It provides incisive, in-depth reports,surveys, analyses and expert views on a variety of subjects.

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