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Marketing Moments
Avg daily time spent on digital entertainment up 21% globally...

The report titled ‘Covid-19: A Game Changer For Media And Purchasing' aggregates how consumers’ attitudes, media consumption habits and actions....

By Team PITCH

Marketing Moments
Short series app Rizzle strikes partnership with Sony Music Entertainment

This collaboration will enable Sony Music Entertainment to promote new releases and new artists to Rizzle’s short series creators Short....

By Team PITCH

Marketing Moments
Zee Zest has a multi-avenue approach for revenues: Amit Nair

The Business Head of ZEEL’s new lifestyle channel Zee Zest shares more on the launch, lifestyle as a category and....

By Sonam Saini

Marketing Moments
Video brands to spend 57% budget on digital advertising in...

India and Spain to lead adspend growth through 2022, says Zenith’s Business Intelligence – Video Entertainment report Zenith forecasts video....

By Team PITCH

Marketing Moments
‘Ticket to Hollywood’ to address demand for movies in regional...

Kartik Mahadev, Business Head, Premium Channels, ZEEL shares insights on the recently announced ZEE property that brings latest Hollywood movies....

By Team PITCH

Marketing Moments
Can English GEC & movie channels survive the Covid &...

As per industry watchers, there are still advertisers who want to put their money in the English genre audience and....

By Sonam Saini

Marketing Moments
Applause Entertainment appoints Yogesh Manwani as Head of Marketing &...

Applause Entertainment today announced the appointment of Yogesh Manwani as Head, Marketing & Revenue. Taking over the reins....

By pitchteam

Marketing Moments
Ashok Cherian to join TikTok India as Head of Marketing

Prior to this, Cherian was heading the Marketing & Revenue department at Applause Entertainment TikTok India has reportedly appointed Applause....

By pitchteam

Marketing Moments
POGO collaborates with Doordarshan to simulcast ‘Chhota Bheem’, India’s favourite...

POGO, India’s leading homegrown kids’ entertainment channel, has partnered with public service broadcaster Doordarshan to simulcast ‘Chhota Bheem’,....

By pitchteam

Marketing Moments
ZEE Entertainment intensifies its fight against COVID-19

3500+ Employees of ZEE to join the initiative with personal contributions Media & Entertainment Powerhouse ZEE Entertainment Enterprises....

By pitchteam