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BrandTalk
We're talking ROI, not just price when it comes to...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....

By Sonam Saini

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini

Marketing Moments
ICC TV rights: Is the ZEEL-Disney Star agreement at risk?

There's more legal trouble waiting for ZEE if it fails to comply to its agreement with Disney over the TV....

By Sonam Saini

Marketing Moments
JioCinema sticks to last year's IPL ad rates: Well played?

Industry experts feel Jio's choice to maintain the same ad pricing as last year is a positive move and will....

By Sonam Saini

Marketing Moments
Star India’s revenue from TV-Digital biz up 6%

The company's net profit has come down 30%

By Team PITCH

Marketing Moments
Broadcasters urge TRAI to end pricing restrictions: Report

IBDF members have written against price caps, ceilings, discount caps and limitations on bouquets for both broadcasters and distribution platforms

By Team PITCH

Marketing Moments
Disney Star Sports reports Rs 5200 crore revenue for 9...

The unit also reported losses of Rs 3600 crore

By Team PITCH

Marketing Moments
India-Pak World Cup clash: Industry abuzz with ad inventory chatter

Some agencies say 10% ad inventory has been saved for last-minute deals. Others claim TV inventory is sold out but....

By Aditi Gupta

Marketing Moments
Disney in talks with Blackstone over sale of India assets:...

Top Disney executives Tom Staggs and Kevin Mayer reportedly played a key role in setting up the talks

By Team PITCH

Marketing Moments
Coca-Cola & Disney Star strike Rs 160-crore sponsorship deal for...

With the agreement, Coca-Cola now joins the ranks of Hindustan Unilever and Mahindra Auto as key sponsors for tournaments on....

By Naziya Alvi Rahman