Tags STORY
BrandTalk
Sports business is all about feelings: Prashant Khanna, Disney Star

Prashant Khanna, Head - Field Operations, Studios, Design & Tech R&D - Sports, Disney Star, tells us how technology has....

By Aditi Gupta

BRAND JOURNEY
‘We have localised Japanese anime & made it relevant to...

Devika Prabhu, Business Head, Kids and Infotainment, Disney Star, spoke to exchange4media on charting Japanese anime’s contribution to Disney Kids’....

By Team PITCH

Marketing Moments
T20 World Cup: Disney Star keeps ad rates unchanged

On TV the cost for co-presenting & associate sponsorship for 55 matches (HD+SD) is Rs 61.4 cr, on digital it....

By Team PITCH

On The Move
Disney Star announces retention bonus amid merger concerns

An estimated 5% of employees have been offered retention bonus if they remain with the company until the merger is....


On The Move
Abilasha Anish gets new role at Disney Star

Abilasha Anish has been elevated to Head of Marketing for Disney+ Hotstar (South) and Star Vijay

By Team PITCH

Marketing Moments
Disney Star ropes in Dream11 as co-presenter for IPL 2024

Harsh Jain, CEO & Co-Founder, Dream11 said that the platform has also extended sponsorship to all 10 IPL teams and....

By Team PITCH

Marketing Moments
IPL 2024: Broadcasters on edge as brands take too long...

Experts believe that brands waiting for broadcasters to lower rates closer to the start, and the upcoming elections have slowed....

By Naziya Alvi Rahman

Marketing Moments
Disney Star onboards Asian Paints as associate sponsor for IPL...

Asian Paints was one of the key sponsors in IPL 2023 as well

By Naziya Alvi Rahman

BrandTalk
We're talking ROI, not just price when it comes to...

Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about....

By Sonam Saini

Marketing Moments
Disney Star-Viacom18 deal: How good a news for BCCI?

Experts say BCCI may suffer from lack of options for cricket rights. However, due to the market being less competitive,....

By Sonam Saini