Tags STORY
Marketing Moments
Dabur Chyawanprash’s #AndarSeStrong campaign demonstrates India’s rising sporting strength

Ideated and brought to life by The Bridge, the 3-month long campaign adopted a two-pronged approach for holistic impact and....

By Team PITCH

BRAND JOURNEY
Bandhan Life Unveils New Brand Identity: Ensuring "Bharat Ki Udaan,...

Charts Five-year vision of becoming a multi-channel life insurance company with expanded presence across product categories

By Team PITCH

Marketing Moments
Joy Personal Care unveils 4D anamorphic display ‘JOY KKR 4D...

One of Kolkata's first 4D anamorphic display unveiled with Mimi Chakraborty, celebrating the spirit of Kolkata Knight Riders (KKR)

By Team PITCH

Marketing Moments
Air India Express launches #voteasyouare campaign

The campaign empowers & encourages first time voters in the largest democratic exercise ever

By Team PITCH

Marketing Moments
BluSmart introduces the #SmartCitizen campaign to encourage India to vote

This initiative aims to generate awareness, empower and mobilise the voters in Delhi, Gurgaon and Bengaluru to participate actively and....

By Team PITCH

Marketing Moments
Hafele Welcomes Sachin Tendulkar as Brand Ambassador

As a brand ambassador, Tendulkar will collaborate closely with Hafele to amplify the brand’s purpose, Maximising the value of space.....

By Team PITCH

Marketing Moments
Cadbury Perk and Alia Bhatt ask people to ‘Take it...

Cadbury Perk encourages consumers to embrace life's challenges with a light-hearted attitude, echoing the mantra ‘Take it lightly’

By Team PITCH

On The Move
Havas Worldwide India bolsters creative team

Appoints Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta as Executive Creative Directors

By Team PITCH

BRAND JOURNEY
IPL is key for mass media digital penetration: B Thiagarajan

In an interaction with e4m, B Thiagarajan, Managing Director of Blue Star, shares key insights on how the summer, IPL....

By Sohini Ganguly

Martech
Google WPP tie-up: A sign of things to come?

This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the....

By Shantanu David