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Marketing Moments
Short videos no longer sweet? 33% drop in monthly active...

Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per....

By Kanchan Srivastava

Marketing Moments
Vanish launches new campaign to #VanishTheDifference in children’s uniforms

Aims to ‘Make Uniforms, Uniform Again’ and ensure that a dull uniform never becomes a reason for loss of opportunity....

By Team PITCH

Marketing Moments
Slice® Brings Back Mango Indulgence With Its New Summer Campaign...

The campaign showcases Slice®'s irresistible charm, capturing its equivalence to the authentic mango experience in all its glory

By Team PITCH

On The Move
Landmark Group Appoints Ritesh Mishra as Deputy Chief Executive Officer,...

His responsibilities include shaping the company's strategic direction, expanding its business footprint, and strengthening its market leadership across various functions

By Team PITCH

Marketing Moments
Extinction or Evolution: Where is the CMO headed?

With the marketing role facing intense scrutiny in the recent times due to digital growth, we ask experts if it's....

By Sohini Ganguly

Marketing Moments
Returning to X: Will appointing brand safety head rekindle advertisers’...

X recently appointed Yale Cohen, who previously worked for Publicis Media, as its head of brand safety and advertiser solutions

By Sohini Ganguly

On The Move
Hari Krishnan joins Quotient Ventures as Group Chief Business Officer

Hari, together with Rajiv Chatterjee, Group Chief Growth Officer will lead business operations at the Group

By Team PITCH

Marketing Moments
Colgate Active Salt redefines oral hygiene with a new and...

The campaign has been rolled out in Southern and Eastern markets , across television, digital and other media platforms.

By Team PITCH

Marketing Moments
Lizol with Actor Vijay Varma launches #TestWhatYouTrust challenge

The challenge asks consumers to test the efficacy of their trusted phenyls

By Team PITCH

Marketing Moments
Razorpay Releases Podcast as a Service Platform, ‘Razorpay PaaS’

The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice

By Team PITCH