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BrandTalk
Walled gardens to remain significant for marketers: Unny Radhakrishnan, Digitas...

The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of....

By Shantanu David

Marketing Moments
GST to be levied on online gaming from Oct 1

The tax will be applied not to each value of the bets placed but to the entry amount that users....

By Team PITCH

Marketing Moments
Data Protection Board can advise govt to take down content...

The clause to ensure content takedown has been an addendum, and is touted to impact the internet and social media....

By Team PITCH

Marketing Moments
Can Generative AI put celeb consent & brand value at...

Generative AI lowers the cost of celebrity footage and opens up various creative possibilities but there is a need to....

By Shantanu David

Marketing Moments
Govt to introduce Data Bill in LS tomorrow

The earlier version of the privacy bill was withdrawn last year in August

By Team PITCH

BrandTalk
We are offering flexible ad packages for the cricket season:...

Ajit Varghese, Head of Network Ad Sales at Disney Star, spoke to e4m about offering free viewership to mobile users....

By Sonam Saini

Marketing Moments
No money spent on influencers to market schemes: Govt tells...

The government said that it had deployed four influencer marketing agencies to spread information about its schemes to the public

By Team PITCH

Marketing Moments
Meta posts $31.5 bn as ad rev in Q2

Revenue stood at $32 billion, growing 11% YoY

By Team PITCH

Marketing Moments
How did Gaana & MX Player go off pitch despite...

Monetisation woes, rapidly changing market dynamics and threats from more competitive players are some reasons why the platforms have been....

By Kanchan Srivastava

Marketing Moments
Alphabet Q2 revenue stands at $74.6 billion

The company said ad sales for Google's YouTube video service has increased 4.4%

By Team PITCH