Tags STORY
Pitch Feature
Why is Big Tech turning to small advertisers?

The transformation is marked by introduction of novel tools, enticing pricing models, and exclusive deals aimed at democratizing digital ad....

By Shantanu David

Marketing Moments
‘Made for Ad’ sites gobbling up big chunk of digital...

These sites generate a whopping 21 percent of ad impressions and take away 15 percent ($13 billion) of digital ad....

By Kanchan Srivastava

Marketing Moments
Spends on mobile advertising to witness a spike: Report

According to InMobi's latest report, mobile ad spending is predicted to rise 38% in India over this year The Covid-led....

By Misbaah Mansuri

Marketing Moments
We have plans to invest Rs 140 crore in the...

Vibhu Agarwal, CEO and Founder of the ULLU App, lets us in....

By Sonam Saini