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Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of....
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible....
Experts say due to increase in Cost Per Impression on platforms like Meta & Google, the CAC on digital has....
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
Sustainability, innovation, personalised experiences and premiumisation expected to give D2C players more scope for growth this year
While several Indian brands are expanding their presence globally, the players often encounter hurdles like cultural differences, legal requirements and....
Big guns like HUL, Tata Consumer Products, Marico and others have been keeping up with the changing times, moving into....
Industry observers shared that indigenous brands are utilising ONDC's effectiveness to expand reach; ROI high too due to increased adoption....
While the subscription model helps brands seek customer loyalty and build on retention, customization and sustainability make this format appealing....
Across the D2C spectrum, urban consumers, once considered the primary market, are now being supplemented, and in some cases, even....
