Tags STORY
Opinion
Marketing trends to look forward to in 2024

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen....

By Piali Dasgupta

Marketing Moments
ROI better with privacy-led solutions: Google allays advertisers’ Privacy Sandbox...

In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the....

By Kanchan Srivastava

Marketing Moments
What's on brands' plates after the cookie crumble of 2024?

With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads....

By Shantanu David

Marketing Moments
Over 90% advertisers not ready for cookieless world: Experts

While several marketers have proactively readied themselves for the shift, others are still navigating the learning and unlearning process, shared....

By Kanchan Srivastava

Marketing Moments
Cookie Conundrum: Uncertainty continues as clock ticks towards 2024

With no concrete roadmap, the majority of programmatic ad spend is still being put toward cookied inventory, experts say. Google....

By Kanchan Srivastava

Marketing Moments
Gemini Cooking Oil unveils new campaign film

The film makes the point on the role of homemakers, knowing what is best for the health of the family

By Team PITCH

Marketing Moments
'Mother Nature' chides Tim Cook in a self-aware ad by...

The ad reiterates Apple's commitment towards having 'net zero climate impact' by 2030

By Team PITCH

On The Move
Zepto goes for leadership elevations; Vikas Sharma to be COO

Besides, Vinay Dhanani has been elevated to President - Supply Chain and Category, and Viral Jhaveri will be taking over....

By Team PITCH

Marketing Moments
Max Protein Forays into Cookies Segment with Soft Protein Cookies

Max Protein is well-known brand making products like protein bar After successfully carving a niche for itself in the health....

By Team PITCH

Marketing Moments
Lowe Lintas showcases Tamil Nadu’s most loved scooter -TVS Scooty...

Launches the special edition of TVS Scooty Pep+ exclusively for its customers in Tamil Nadu TVS Motor Company, a reputed....

By Team PITCH