Tags STORY
BrandTalk
‘15% of The Body Shop’s revenue marked for festive campaign’

Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, talks about how the Spark a Change....

By Team PITCH

Marketing Moments
TRAI extends last date of submission on National Broadcasting Policy

The regulatory body had released a pre-consultation paper on inputs for formulation of "National Broadcasting Policy" on September 21, 2023

By Team PITCH

Marketing Moments
Ad fraud pinch: Advertisers to lose one-third of spends on...

India’s share in the global ad waste will be three per cent by 2028, says a recent report by Juniper....

By Kanchan Srivastava

Opinion
‘Piyush will always be the heart of Indian advertising’

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary....

By Azazul Haque

Marketing Moments
'India at the cusp of a bright future from B2B...

exchange4media spoke to LinkedIn’s Country Manager and VP of Product to understand their new product solutions, the use of AI....

By Nilanjana Basu

BrandTalk
Maybelline’s CTV spends growing in double digits: Zeenia Bastani

Zeenia Bastani, General Manager, Maybelline New York and NYX Professional Makeup, L’Oreal India, talks about the brand's marketing strategy and....

By Kanchan Srivastava

Marketing Moments
The ecosystem around banking in India has transformed: V Vaidyanathan,...

At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr.....

By Team PITCH

Marketing Moments
Amitabh Bachchan turns 81: A Shahenshah-sized brand journey

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands

By Team PITCH

Marketing Moments
India OTT subscription rev growth dips due to IPL rights...

The sector is set to reach $1 billion in 2023, says the Ampere Analysis report

By Kanchan Srivastava

Marketing Moments
Meta ad-free plan: Time for brands & agencies to think...

Although Meta’s ad-free subscription plan is yet to reach India, industry players say that agencies must consider diversifying mediums &....

By Nilanjana Basu