budget

With FMCG, beauty and skincare brands emerging as big adopters of AR, marketing experts share how tech is accelerating customer engagement

Instead of aggressive marketing, BFSI players say they're investing more in existing customers; with spends becoming conservative, brands experts say the focus has shifted to...

Saurabh Arora, CCO, Punjab Kings, shares how fan-driven content and culture-first digital strategies will drive off-field success for the team this season

However, lack of reduction in the 18% GST on advertising services remains a missed opportunity, particularly for SMEs and digital-first brands that operate with constrained...

The intense quick comm race has been unfolding not only on roads but also on social media platforms where leading players are battling it out...

While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur...

These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts

A low-down of what players from each of the sectors hope this Budget will deliver

Radio industry’s expectations revolve around policies that will drive innovation and lead to growth in the sector

Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the...

The advertising and marketing fraternity is hopeful of a growth-oriented budget that puts more money into the pockets of the consumer

Industry players hopeful that the Union Budget will address issues like taxation, infra development, and support for homegrown talent in the e-sports arena

Sharma described the meeting as ‘very cordial and fruitful’

Welfare schemes and freebies are likely to generate extra disposable income of about Rs 30,000 crore in the country every month, say industry experts

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting

Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from...

Shakti Upadhyay, Head of Marketing and PR, Kia Motors India, shares insights on Kia's comeback policy, marketing...

As the Central Government gears up to present the last full budget before elections in 2019, India’s English business news channel, BTVI has launched a...