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The acquisition aims to blend Triton’s iconic creative legacy with Alchemist’s integrated marketing expertise, targeting FMCG, D2C, Durables, Services, and Corporate sectors.
Experienced marketing professional steps in to lead brand strategy and growth initiatives for the lifestyle brand
Spirits company boosts marketing investment as part of strategic push to strengthen brand visibility and consumer engagement
Despite shifts in consumer preferences and competitive pressures, Santoor strengthened its positioning through strategic communication and brand consistency
Renowned singer joins the iconic rice brand to elevate cultural connection and strengthen consumer engagement
Agency Appointed AOR for Woolite, Resolve, Rid-X and Easy-Off
Move brings music, culture and experiential marketing under Havas Media Network’s Play platform
The homegrown beauty brand marks its first full-scale film integration, blending product placement with pop-culture storytelling
Sanya Runwal, Director - Marketing & Retail, Runwal Realty tells us why the luxury realty brand rebranded from Runwal to Runwal Realty, growth in the...
Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends
AI, Personalization, Segmentation, and Sustainability – Industry Experts Steer Into a New Era of Consumer Connection; AI to Take Centre Stage