According to the TAM report, food and beverages led television advertising with a 21% share, followed by personal care and hygiene at 15%.
Prior to this, Stefano Marini served as Head of Southern Europe and AOA at Nestlé Waters and Premium Beverages
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Karan Wahi association marks a crucial step in the brand’s journey as it continues to scale and redefine the Indian beverage landscape with cleaner, smarter,...
Long-time PepsiCo leader steps into expanded role as the company sharpens its customer and growth strategy.
Seasoned PepsiCo Leader Takes Charge of One of the Company’s Most Iconic Portfolios
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Nitin Bhandari will succeed George Kovoor, who will retire on March 31, 2025
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by...
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their...
The new packaging and branding are part of the company's continued efforts to connect with their customers India’s Jeera masala drink, Jeeru®, from...
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the...
Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe in and reflect their beliefs....
TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched their latest film titled "Celebrate...
At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group Executive President, Corporate Strategy at...
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While categories like FMCG a
Although online advertising forms a small chunk of the overall ad pie - only three per cent of the total ad spends - the mood...