Tags STORY
On The Move
PepsiCo India likely to appoint George Kovoor as President: Report

Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report

By Team PITCH

On The Move
Hindustan Coca-Cola appoints Himanshu Priyadarshi as Chief Public Affairs Officer

Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer

By Team PITCH

BrandTalk
‘Consumer experience comes in the form of product, value, availability...

Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product....

By Ritika Raj

Marketing Moments
Can liquor brands sail through ASCI restrictions on surrogate ads?

Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and....

By Misbaah Mansuri

Marketing Moments
Jeeru® – the refresher gets a refreshed look

The new packaging and branding are part of the company's continued efforts to connect with their customers India’s....

By Team PITCH

Marketing Moments
Healthy products segment will be major driver in alco-bev industry:...

Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing....

By Team PITCH

FEATURED
Marketing the Cause

Socially conscious consumers are increasingly looking to associate with brands that show a commitment towards a social cause they believe....

By Sanstuti Nath

Marketing Moments
WAVEMAKER CREATES NEW DIGITAL CAMPAIGN FOR TATA TEA ON THE...

TATA TEA, one of the few brands in India which creates iconic campaigns around social issues have launched....

By pitchteam

Marketing Moments
Mr. D. Shivakumar, elected as the new Chairman of ASCI

At the board meeting of The Advertising Standards Council of India (ASCI) held today, Mr. D. Shivakumar, Group....

By pitchteam

FEATURED
How to make happy managers!

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By Neeta Nair